i was at the russian bath house speaking to a friend of mine from LA. the bath house is a new york institution for several reasons, of which my favorite is the conversations that you can get into there - quintessential lower east side dialogue that runs the gambit from politics to esoterica to good old fashion recipe swappin’.
well, my friend and i were discussing sustainability and the state of the planet – a popular topic at this locale. the conversation took an existential/buddist turn towards the notion of 'purpose'. im not sure if it was because we had been in the russian radiant heat room pushing our cerebrum beyond the red line of heat delirium, or if it was simply time to get deep in the conversation. regardless, the 'purpose' in question was the same one that brought out the number 42 in Hitch Hikers Guide to The Galaxy.
at that juncture my friend pulled out one of the best 'purpose' augments trump cards i've ever heard. through the steam and faux sweat lodge heat exhaustion he said "we need to save the planet. its the only one with chocolate."
made in a chocolate lab where people eat a lot of chocolate and believe in sustainable design for your tongue. for the eco-chic & forward and any one whose tongue is bored and heart plays loud music that no one else can hear.